Web Usability and Accessibility Are As Important As Search Engine Prominence

 Web Usability and Accessibility Are As Important As Search Engine Prominence

Web Usability and Accessibility Are As Important As Search Engine Prominence

So you’ve optimised your website, done the keyword research, got the backlinks and everything is ethical. You’re sitting proudly on the first page of the search results. Or you’ve set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you’re at the top of the pile. Either way, you’re visible and people are visiting your website. But visitors aren’t converting into leads, prospects or customers. What’s going wrong? Well your website may be visible, but is it connecting?

Having attracted visitors to your website through prominent search engine placements, it is vital not to lose them by failing to connect. Different visitors will have different priorities and levels of satisfaction. In order to reach and retain as many as possible and to maximise the chances of conversion, you should consider your site’s usability and accessibility.

Web usability

Usability is all about providing your visitors with an effective, efficient and satisfying experience. It’s common knowledge that visitors tend to glance at, and scan, pages rather than study them in any great detail. If the message and options are not clear, they may leave. If they don’t leave, the chances are that they will click on the first link that seems to be most relevant – it may not be the right one. Repeat the process a few times and soon a visitor can be lost, confused and frustrated. Either way the result is the same – missed opportunity and little likelihood of a return visit.

The more self-evident your pages are, the greater the chance of converting the visitor into a prospect or customer.

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SEO: 20 Things You Need to Know Before Optimizing a Web Site

20 Things You Need to Know Before Optimizing a Web Site One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following questions: 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2) What is the time-frame for this project?

Continue to read more.. 20 Things You Need to Know Before Optimizing a Web Site

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SEO: 10 Search Engine Marketing Myths Debunked

10 Search Engine Marketing Myths Debunked In this article, I’m going to try and debunk a few myths floating around the Internet about what’s required to get your site visible in search engines. Here goes:

Myth 1 – You need to buy a domain with keywords in it

I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think that they need to have a keyword-stuffed domain to do well in the search engines, the more hyphens the better. Well it just isn’t true. Continue to read more.. 

SEO: 10 Search Engine Marketing Myths Debunked

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SEO History of the Search Engine, What Came Before Google?

SEO History of the Search Engine, What Came Before Google?  Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush urged scientist to work together to help build a body of knowledge for all man kind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval system. He named this device a memex.

But there is a long list of great minds that have given us the information system we now use today. This article illustrates some of them.

Read more… History of the Search Engine – What Came Before Google?

12 Handy Webmaster Site Checking Tools & Sites to Big Brother your Website

12 Handy Webmaster Site Checking Tools & Sites to Big Brother your Website How Well Do You Really Know Your Website? If you’re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffíc – but how well do you really know your website?

How well do you know the intricate details of your website’s traffíc? Where do your site’s visitors come from? How long do they stay on your site? Just where do they go to on your site and how well do they convert into buyers or subscribers? Do you know your site’s rankings in the major search engines? What are your site’s top keywords? What’s your site’s Google PageRank? Who are your IP neighbors? What your site looks like in other browsers? How much is your site worth?

Continue to read more .. 12 Handy Webmaster Site Checking Tools & Sites to Big Brother your Website

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Google’s Webmaster Tips & Guidelines

Google’s Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.


Google’s Webmaster Guidelines


SEO: Tips for Creating Content for Your Blog or Newsletter

Tips for Creating Content for Your Blog or Newsletter After several months of steady blogging and regular newsletters, you may be running short on ideas. When work picks up and you’re running from one project to the next, your readers usually take a backseat. Besides, when your creativity is already stretched to the limit, conjuring up ideas can seem like an impossible task.Unfortunately, your readers may have already moved on by the time you’re ready to start writing again. With new blogs and newsletters popping up daily in every industry, your competition could be taking advantage of your dry spell.

Read more ..  Tips for Creating Content for Your Blog or Newsletter