Web Usability and Accessibility Are As Important As Search Engine Prominence
So you’ve optimised your website, done the keyword research, got the backlinks and everything is ethical. You’re sitting proudly on the first page of the search results. Or you’ve set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you’re at the top of the pile. Either way, you’re visible and people are visiting your website. But visitors aren’t converting into leads, prospects or customers. What’s going wrong? Well your website may be visible, but is it connecting?
Having attracted visitors to your website through prominent search engine placements, it is vital not to lose them by failing to connect. Different visitors will have different priorities and levels of satisfaction. In order to reach and retain as many as possible and to maximise the chances of conversion, you should consider your site’s usability and accessibility.
Web usability
Usability is all about providing your visitors with an effective, efficient and satisfying experience. It’s common knowledge that visitors tend to glance at, and scan, pages rather than study them in any great detail. If the message and options are not clear, they may leave. If they don’t leave, the chances are that they will click on the first link that seems to be most relevant – it may not be the right one. Repeat the process a few times and soon a visitor can be lost, confused and frustrated. Either way the result is the same – missed opportunity and little likelihood of a return visit.
The more self-evident your pages are, the greater the chance of converting the visitor into a prospect or customer.
Filed under: Search Engine, SEO, Web Usability | Tagged: Prominence, Search Engine, SEO, Web Usability | Leave a comment »
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.
In this article, I’m going to try and debunk a few myths floating around the Internet about what’s required to get your site visible in search engines. Here goes:
Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush urged scientist to work together to help build a body of knowledge for all man kind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval system. He named this device a memex.
How Well Do You Really Know Your Website? If you’re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffíc – but how well do you really know your website?
After several months of steady blogging and regular newsletters, you may be running short on ideas. When work picks up and you’re running from one project to the next, your readers usually take a backseat. Besides, when your creativity is already stretched to the limit, conjuring up ideas can seem like an impossible task.Unfortunately, your readers may have already moved on by the time you’re ready to start writing again. With new blogs and newsletters popping up daily in every industry, your competition could be taking advantage of your dry spell.
Ixus Photo Daily Blog 