SEO: 20 Things You Need to Know Before Optimizing a Web Site

20 Things You Need to Know Before Optimizing a Web Site One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following questions: 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2) What is the time-frame for this project?

Continue to read more.. 20 Things You Need to Know Before Optimizing a Web Site

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SEO: 10 Search Engine Marketing Myths Debunked


10 Search Engine Marketing Myths Debunked In this article, I’m going to try and debunk a few myths floating around the Internet about what’s required to get your site visible in search engines. Here goes:

Myth 1 – You need to buy a domain with keywords in it

I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think that they need to have a keyword-stuffed domain to do well in the search engines, the more hyphens the better. Well it just isn’t true. Continue to read more.. 

SEO: 10 Search Engine Marketing Myths Debunked

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