SEO: 20 Things You Need to Know Before Optimizing a Web Site

20 Things You Need to Know Before Optimizing a Web Site One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following questions: 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2) What is the time-frame for this project?

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SEO: 10 Search Engine Marketing Myths Debunked

10 Search Engine Marketing Myths Debunked In this article, I’m going to try and debunk a few myths floating around the Internet about what’s required to get your site visible in search engines. Here goes:

Myth 1 – You need to buy a domain with keywords in it

I’m sure you’ve seen them, domains like: For some weird reason, webmasters seem to think that they need to have a keyword-stuffed domain to do well in the search engines, the more hyphens the better. Well it just isn’t true. Continue to read more.. 

SEO: 10 Search Engine Marketing Myths Debunked

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5 Reasons Why Blogging is the Best Internet Marketing Tool

5 Reasons Why Blogging is the Best Internet Marketing Tool Blogging has evolved into pages and pages, blog after blog of personal opinions on just about anything and everything under the sun. As it became more and more popular, online advertising tapped into the tremendous potential and ever growing audience. Here are 5 reasons why blogging is the best Internet marketing tool, today, for doing business online.

5 Reasons Why Blogging is the Best Internet Marketing Tool

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12 Handy Webmaster Site Checking Tools & Sites to Big Brother your Website

12 Handy Webmaster Site Checking Tools & Sites to Big Brother your Website How Well Do You Really Know Your Website? If you’re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffíc – but how well do you really know your website?

How well do you know the intricate details of your website’s traffíc? Where do your site’s visitors come from? How long do they stay on your site? Just where do they go to on your site and how well do they convert into buyers or subscribers? Do you know your site’s rankings in the major search engines? What are your site’s top keywords? What’s your site’s Google PageRank? Who are your IP neighbors? What your site looks like in other browsers? How much is your site worth?

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Google’s Webmaster Tips & Guidelines

Google’s Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on or on any of Google’s partner sites.


Google’s Webmaster Guidelines


2 Dozen Ways to Improve Your E-Mail Marketing Results

2 Dozen Ways to Improve Your E-Mail Marketing ResultsI suppose I can title this article “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful.

1. Diversify your Content: If your entire email focuses on one product, service, or topic, you risk alienating all but the few people who will be interested. Unless you have segmented your database based on previous behavior, do not send an email on only 1 topic. I consistently find that the click through rate increases in proportion with varied content.
2. Don’t Stress about Spam Words: Many experts will tell you to avoid words like “free” or “sale”. In my opinion, ISPs tend to be moving away from content based spam filtering in favor of reputation based filtering. In other words, your sending IP address and from email are more important than whether or not your email contains certain words. Personally, I’ve used words like “free” in the subject line without any affect on delivery rates.

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