SEO: 10 Search Engine Marketing Myths Debunked


10 Search Engine Marketing Myths Debunked In this article, I’m going to try and debunk a few myths floating around the Internet about what’s required to get your site visible in search engines. Here goes:

Myth 1 – You need to buy a domain with keywords in it

I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think that they need to have a keyword-stuffed domain to do well in the search engines, the more hyphens the better. Well it just isn’t true. Continue to read more.. 

SEO: 10 Search Engine Marketing Myths Debunked

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5 Reasons Why Blogging is the Best Internet Marketing Tool

5 Reasons Why Blogging is the Best Internet Marketing Tool Blogging has evolved into pages and pages, blog after blog of personal opinions on just about anything and everything under the sun. As it became more and more popular, online advertising tapped into the tremendous potential and ever growing audience. Here are 5 reasons why blogging is the best Internet marketing tool, today, for doing business online.

5 Reasons Why Blogging is the Best Internet Marketing Tool

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2 Dozen Ways to Improve Your E-Mail Marketing Results

2 Dozen Ways to Improve Your E-Mail Marketing ResultsI suppose I can title this article “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful.

1. Diversify your Content: If your entire email focuses on one product, service, or topic, you risk alienating all but the few people who will be interested. Unless you have segmented your database based on previous behavior, do not send an email on only 1 topic. I consistently find that the click through rate increases in proportion with varied content.
2. Don’t Stress about Spam Words: Many experts will tell you to avoid words like “free” or “sale”. In my opinion, ISPs tend to be moving away from content based spam filtering in favor of reputation based filtering. In other words, your sending IP address and from email are more important than whether or not your email contains certain words. Personally, I’ve used words like “free” in the subject line without any affect on delivery rates.

Read more.. 2 Dozen Ways to Improve Your E-Mail Marketing Results

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